eCommerce management TikTok Shop growth management

TikTok Shop, managed as one growth system.

Wave-X connects Ads, affiliates, creator samples, shop operations and customer support—so every part of the account moves towards the same commercial goal.

Selected affiliate reporting
TikTok affiliate dashboard showing £148,681.91 creator-attributed GMV, 9,622 items sold and 8,038 videos
Creator-attributed GMV £148k+
Items sold 9,622
£418k+ Gross revenue in selected Ads reporting
£148k+ Creator-attributed GMV
9,000+ Creator videos in the library
1,048 Creator samples shipped

Selected client-account and campaign snapshots managed by Wave-X. Reporting periods and account contexts differ; figures are not combined totals.

Full-service management

More than posting products and running Ads.

TikTok Shop growth depends on several moving parts. We manage them as one connected operation with clear priorities and reporting.

01

Shop management

Daily shop checks, catalogue coordination, promotions, account health and the operational work needed to keep momentum.

02

GMV Max & Ads

Campaign setup, budget direction, creative review and performance reporting focused on profitable, sustainable growth.

03

Affiliate management

Creator discovery, outreach, collaboration planning, commission structure and ongoing performance management.

04

Creator samples

Sample selection, approvals, dispatch coordination and follow-up built around content output and attributable sales.

05

Content operations

A steady creator-content pipeline, performance review and clearer decisions about which ideas deserve more investment.

06

Customer support

Buyer-message handling, after-sales coordination and practical support for the service metrics that protect shop health.

Selected performance

Commercial proof from the work itself.

Real platform snapshots across advertising, affiliate sales, creator activity and shop operations.

GMV Max advertising

£418k+ gross revenue at 8.90 reported ROI.

The selected dashboard also records 23,647 SKU orders and £46,986.29 in cost across the displayed reporting range.

Selected TikTok GMV Max Ads reporting with revenue, orders, cost and ROI
Affiliate performance

£148k+ creator-attributed GMV.

9,622 creator-attributed items sold, supported by thousands of videos and LIVE streams in the selected reporting period.

TikTok affiliate performance showing £148,681.91 creator-attributed GMV and 9,622 items sold
Creator operations

9,000+ pieces of creator content.

A large working creator library built through active affiliate recruitment, collaboration management and follow-up.

TikTok Shop affiliate video library showing more than 9,000 creator videos
Content-led sales

Affiliate content generated the majority of selected-shop GMV.

One reporting snapshot shows £115,084.89 GMV, with 85.49% attributed to affiliates and £96,037.63 attributed to affiliate videos.

TikTok Shop GMV breakdown showing £115,084.89 total GMV and 85.49 percent affiliate contribution TikTok Shop content breakdown showing £97,098.66 attributed to videos
Operational depth

Creators bring reach. Operations protect the shop.

We manage the work around the sale too—from samples and fulfilment signals to customer-service performance.

Creator samples

1,048 samples shipped.

The selected period records £71,419.60 in content GMV, 1,625 pieces of sample content and a 2.98 45-day ROI.

TikTok Shop sample reporting showing 1,048 samples shipped and £71,419.60 content GMV
Shop health

4.3 out of 5.

A selected shop score shown as better than 83% of peers.

TikTok Shop performance score of 4.3 out of 5, better than 83 percent of peers
Service and fulfilment

Support measured daily.

4.9 fulfilment and logistics, with a 4.1 customer-service score.

TikTok Shop performance cards showing 4.9 fulfilment and logistics and 4.1 customer service
Platform learning

Hands-on GMV Max training at TikTok HQ.

We attended in-person training focused on GMV Max, bringing current platform learning back into the way we plan and review advertising activity for clients.

Training attendance is shown for context and does not represent official TikTok provider or partner status.
Wave-X attending hands-on GMV Max training at TikTok headquarters
Questions

TikTok Shop support, clearly explained.

Is Wave-X an official TikTok service provider?

No. Wave-X provides TikTok Shop management services and does not claim official provider or partner status.

Can you manage TikTok Ads and GMV Max?

Yes. Support can include campaign setup, budget management, creative review, reporting and ongoing GMV Max optimisation.

Do you handle affiliates and creator samples?

Yes. We can manage creator outreach, collaborations, commissions, samples, follow-up and affiliate performance reporting.

Can you support the whole TikTok Shop operation?

Yes. Scope can combine shop management, catalogue work, Ads, affiliate activity, creator operations, customer support and reporting.

TikTok Shop management

Turn activity into a connected growth operation.

Discuss your shop