WAVE-X MARKETING SERVICES

Advertising & Marketing Management That Drives Sales

Wave-X plans and manages performance-focused advertising across Google, Meta, TikTok and Amazon. We optimise for real outcomes — CPA, ROAS and revenue quality — not vanity clicks.

Why ad management matters

Ads work when the foundations are right: correct tracking, clean structure, strong creatives, and consistent optimisation. Without that, budgets leak into broad targeting, weak landing pages, and low-quality clicks.

Less wasted spend

Better targeting, exclusions/negatives, and budget control reduces waste fast.

Better conversions

We align ads + landing pages + offers so more visitors take action.

Scalable performance

We scale only when CPA/ROAS is stable — protecting profit, not vanity metrics.

CPA / Cost per lead ROAS / Revenue Conversion rate Lead quality

Platforms we manage

We build the channel mix around your goals: high-intent demand (search), scalable ecommerce (paid social), and marketplace growth (Amazon). You’ll get one consistent system across platforms.

Google Ads

Capture demand when people are actively searching for what you sell.

  • Search + Shopping + Performance Max
  • Keyword intent + negatives/exclusions
  • Ad copy testing + extensions
  • Conversion tracking + bidding strategy

Meta Ads (Facebook & Instagram)

Creative-led campaigns that build demand and convert with retargeting.

  • Prospecting + retargeting structure
  • Creative angle testing (hooks/offers)
  • Catalog/dynamic ads for ecommerce
  • Cost control and scaling rules

TikTok Ads

UGC-style performance campaigns designed for attention and action.

  • Hook testing + creative iterations
  • Audience signals and optimisation goals
  • Landing page alignment for conversion
  • Scaling winners safely

Amazon PPC

Improve sales velocity and ranking while protecting ACOS/TACOS.

  • Sponsored Products/Brands/Display
  • Keyword harvesting + search term clean-up
  • Match-type structure + bid control
  • Profit-focused reporting

What’s included

You get a repeatable system: setup, tracking, testing, optimisation, and reporting — built around outcomes.

Setup & structure

  • Account audit and strategy alignment
  • Campaign structure + segmentation
  • Offer and landing page mapping
  • Goal definition + funnel plan

Optimisation & spend control

  • Budget pacing and waste reduction
  • Bids, placements and audience refinement
  • Search terms / negatives / exclusions
  • Scaling rules based on CPA/ROAS stability

Testing (the part most teams skip)

  • Creative testing: hooks, angles, formats
  • Copy testing and offer positioning
  • Audience testing: cold + warm + remarketing
  • Landing page alignment for higher CVR

Tracking & reporting

  • GA4 + pixels/events (platform dependent)
  • Clear KPI reporting (CPA/ROAS/CVR)
  • What changed + why + what’s next
  • Scaling plan and next actions

Our optimisation process

Simple and repeatable. We focus on what moves performance: tracking accuracy, strong structure, and continuous testing.

1

Audit & plan

We review your account, offer, funnel and tracking, then define a clear plan.

2

Build & launch

Clean structure, correct goals, and the first testing batch goes live.

3

Test & optimise

Iterate creatives, audiences, keywords, placements and landing alignment.

4

Scale what works

Increase budgets only when CPA/ROAS is stable and quality is strong.

Frequently Asked
Questions.

Which platforms do you manage?+
We manage Google Ads, Meta (Facebook/Instagram), TikTok Ads, and Amazon PPC. We recommend the best mix based on your goals, budget, and funnel.
Do you set up conversion tracking?+
Yes. We support GA4, pixels/events and platform conversion setup. Accurate tracking is essential for optimisation and scaling.
How quickly can we see results?+
Many accounts see improvements within the first 2–4 weeks, but stable performance usually takes a few testing cycles (especially on paid social).
Do you provide ad creatives?+
We guide creative direction and testing requirements. If you need full creative production (design/UGC/video), we can scope it as an add-on.
How often do you optimise campaigns?+
We monitor performance continuously and make updates regularly (often daily depending on spend/volume). Changes are guided by CPA/ROAS, conversion rate, and quality signals.
What do you include in reporting?+
Reporting includes spend, CPA/ROAS, conversions, key tests, what changed, and next-step actions — so it’s easy to make decisions.
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