Advertising built for sales
ROAS,
CPA and growth
Wave-X plans and manages performance-focused advertising across Google, Meta, TikTok and Amazon. We optimise for real outcomes — CPA, ROAS and revenue quality — not vanity clicks.
Why It Matters
Less wasted spend
Ads work when the foundations are right: correct tracking, clean structure, strong creatives, and consistent optimisation.
- Better targeting
- Negative keywords
- Budget control
- Waste reduction
Better conversions
We align ads, landing pages, offers, and tracking so more visitors take the right action.
- Offer alignment
- Landing page mapping
- Creative testing
- Conversion focus
Scalable performance
We scale only when CPA and ROAS are stable — protecting profit instead of chasing vanity metrics.
- CPA tracking
- ROAS targets
- Lead quality
- Revenue growth
Cleaner reporting
You get clear reporting on spend, conversions, tests, what changed, and what should happen next.
- Monthly insights
- KPI reporting
- Next actions
- Scaling plan
Platforms
Google Ads
Capture high-intent demand when people are actively searching for what you sell.
- Search campaigns
- Shopping campaigns
- Performance Max
- Keyword intent
Meta Ads
Creative-led campaigns across Facebook and Instagram that build demand and convert through retargeting.
- Prospecting
- Retargeting
- Creative angles
- Dynamic ads
TikTok Ads
UGC-style performance campaigns designed for attention, testing, and action.
- Hook testing
- Audience signals
- Creative iterations
- Scaling winners
Amazon PPC
Improve sales velocity and ranking while protecting ACOS, TACOS, and profitability.
- Sponsored Products
- Sponsored Brands
- Search term clean-up
- Bid control
Clean structure + correct tracking + continuous testing.
We build your advertising around a repeatable system: account audit, campaign structure, conversion tracking, testing, optimisation, and reporting — so growth becomes easier to measure and scale.
What’s Included
Setup & structure
We set the foundation before scaling spend.
- Account audit
- Campaign structure
- Funnel mapping
- Goal definition
Optimisation & spend control
We monitor budgets, bids, targeting, exclusions, and performance signals.
- Budget pacing
- Bid adjustments
- Audience refinement
- Scaling rules
Testing
The part most teams skip. We test creative, copy, offers, audiences, and landing page alignment.
- Hooks
- Angles
- Formats
- Offer positioning
Tracking & reporting
We keep reporting simple and focused on decisions.
- GA4 support
- Pixel/events
- CPA/ROAS/CVR
- Next actions
Process
Audit & plan
We review your account, offer, funnel, tracking, and current performance.
Build & launch
We create clean campaign structure, correct goals, and the first testing batch.
Test & optimise
We iterate creatives, audiences, keywords, placements, and landing page alignment.
Scale what works
We increase budgets only when CPA, ROAS, and lead quality are stable.
Ready To Scale?
Let’s build an advertising system that reduces wasted spend, improves conversion quality, and turns performance data into smarter growth.
Contact Wave-XFrequently Asked Questions.
Which platforms do you manage?
We manage Google Ads, Meta Ads, TikTok Ads, and Amazon PPC. We recommend the best mix based on your goals, budget, and funnel.
Do you set up conversion tracking?
Yes. We support GA4, pixels, events, and platform conversion setup. Accurate tracking is essential for optimisation and scaling.
How quickly can we see results?
Many accounts see improvements within the first 2–4 weeks, but stable performance usually takes a few testing cycles, especially on paid social.
Do you provide ad creatives?
We guide creative direction and testing requirements. If you need full creative production, design, UGC, or video, it can be scoped as an add-on.
How often do you optimise campaigns?
We monitor performance continuously and make updates regularly based on spend, volume, CPA, ROAS, conversion rate, and quality signals.
What do you include in reporting?
Reporting includes spend, CPA, ROAS, conversions, key tests, what changed, and next-step actions so decisions are easier.